eCommerce – Antique & Classic Car Parts #15723

• Established 40 years.
• Major supplier of antique and classic car parts for one of the most popular lines of American-made cars.
• New best of class e-commerce website.
• Nearly all sales are e-commerce, national and international.
• Executive General Manager in addition to the owner and experienced sales staff in place.
• Extensive new old parts inventory (original never installed) insurance appraised at $10M retail value     included in selling price.

The business was acquired by the current owner in 2011, who prioritized increasing the parts offerings, digitized the inventory of new old stock parts, established an e-commerce enabled website, improved marketing efforts, created a social media presence and established an eBay store to sell new old stock parts.

A major milestone was accomplished in January of 2022 with an entirely new website, featuring searchability and functionality that is unmatched by competitors. The new website covers antique care products from 1930 through 1971.